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I’ve worked remotely since 2014.
First, I coached companies on how to build culture without an office through the lens of hospitality. Now, I help cities design programs that welcome remote workers and turn destinations into home.

But let me be real:
Starting my own business in 2021 cracked me wide open.

Remote work gives you freedom, but entrepreneurship forces you to figure out what to do with that freedom.
It’s beautiful.
It’s brutal.
And it doesn’t come with a map.

I’ve questioned everything.
I’ve failed forward, sideways, and in public.
I’ve worked from beaches, kitchen tables, coworking spaces, and from moments of deep burnout.

What’s saved me again and again is my anchor, my why:
Leave it better.
The team, the city, the person, the moment.
If I can leave it better, I’m still on track.

Working for yourself will test your nervous system, your confidence, your boundaries, and your beliefs about success.
You need something deeper than income goals or social proof to stay grounded.

You need a why that holds you, when the plan breaks or the launch flops or the silence gets loud.

So if you’re building a business right now, ask yourself:

• What’s the deeper reason I’m doing this?

• What kind of impact do I want to leave behind?

• How do I want my work to feel, for me and for others?

Build around that.
That’s what keeps your freedom from becoming fragmentation.
That’s what makes your business, and your life, worth sticking with when it’s hard.

You don’t need a perfect plan. You need a true anchor.
Everything else gets built from there.

Don’t know how to start building your why? Recommended video: Start With Why by Simon Sinek