Matthew Abrams had already built an impressive career.
Two decades as a facilitator, coach, and entrepreneur. Hundreds of sessions. Dozens of leadership teams transformed.

While his life had expanded in powerful ways, his professional identity was still tied to one aspect of his career as an EOS Implementor. It was time to step forward as his own brand. 

He wanted his impact to be unmistakable, the kind of leader people remember long after the meeting ends. Not a carbon copy of others in his field, but someone whose personal and professional presence authentically reflected who he truly is.

We explored every aspect of his identity – the thought leader, the father, the facilitator, the innovator – and styled him for a complete branding shoot: book cover, website, speaking engagements, and beyond.

The result? The photos didn’t just look good, they commanded attention and captured the essence that makes him unforgettable. He stepped out from the EOS title to establish himself as Matthew Abrams, a recognizable, trusted brand all his own. And that recognition? It directly fuels his career growth. People want to work with innovators, not duplicates.

He’s not the only one who’s discovered this.

I was hired by a former dance instructor-turned-business coach who knew what it was like to be publicly judged. After a morning news segment, she left feeling proud. Then she saw the comments.

“How can she be a dance teacher? She’s so fat.”
“Is she even as good as she thinks?”

These people wanted her to feel small. And that was tempting.

Years later, as a successful business coach, she stepped onto a large stage ready to turn that judgment into inspiration, showing up fully as herself. She hired me to style her not just to look good, but to feel confident and authentic. Together, we chose a vibrant cobalt blue dress – bold, curve-hugging, and unapologetically her – a reflection of the leader she had become.

When she stepped onto the stage, nearly every other speaker was dressed in black. She stood out as the only splash of color, her style telling a distinctly different story. People remembered her message because they remembered her. She became ‘the woman in blue,’ her authenticity and energy impossible to ignore.

Why it matters when you work remotely

Visibility is harder to come by when you work remotely. Your brand is your handshake, your elevator pitch, and your reputation all in one.

Authentic alignment, the match between who you are and how you present yourself, isn’t vanity. It's a strategy. It sets you apart, makes you memorable, and draws the right opportunities to you.

You can blend in and play it safe, or you can stand out by showing up as your fullest self. Recognition follows authenticity, and recognition fuels success.