Hey friend,

You’re ridiculously talented. So why does it feel like the world keeps scrolling right past you?

Here’s the truth: being great at your job isn’t enough anymore. Not when everyone is a tiny Zoom square with the same virtual background and the same “quick question.”

Your professional brand isn’t about shouting louder.
It’s about becoming the person people remember long after the meeting ends.

This week, we’re helping you fix the real problem:
You’re not invisible… you’re just not showing up in a way that sticks yet.

Let’s change that.

— Shellie & Ric

P.S. Know a remote worker who deserves to stand out in a sea of screens? Share the newsletter with them. 🙌🏼

WORKING REMOTELY

Dolly Parton Has Your Career Advice

By Katie Jackson

Tired of shapeshifting through every trend, boss, and LinkedIn thought leader's manifesto? 

Katie reveals why Dolly's decades-old branding strategy– "Find out who you are, and do it on purpose" – beats every multi-hyphenate productivity guru combined. 

Spoiler: A brand isn't a logo or hot takes. It's something way simpler (and harder). 

Discover what happens when you finally stop performing versatility.

Get Dolly's professional wisdom (glitter optional) → 

QUICK TAKES

Let Your Superpowers Shine

✅ What is professional identity development and why we need it in companies

✅ Build a personal brand that works from anywhere in the world

✅ How to Foster Employee Branding with Remote Work

LAST WEEK’S POLL RESULTS

What's your biggest challenge in building remote connections?

WORKING REMOTELY

Out of Sight Isn’t Out of Mind — If You Brand Yourself Right

by Pramela Thiagesan

You're crushing it from your home office while someone merely okay just got promoted.
The difference? They're better at leaving breadcrumbs. 

Pramela reveals why only 12% of remote workers feel "seen" – and introduces two counterintuitive visibility strategies that work even if you hate self-promotion. One involves shining light on others. The other is a four-line communication formula that makes you unmistakable.

Learn the breadcrumb strategy they're using →

MEME OF THE WEEK

THE VIBE

News to Use

🔆 Independent workforce earning more than $100k rose by 19% since 2024 to 5.6 million

🔆 The freelance workforce is growing and business models are shifting. With AI accelerating and full-time models lagging, top talent is going solo.

🔆 Tired of small talk? Five ways to spark meaningful conversations. Fed up of discussing the weather?

STATE OF REMOTE

Flexible Workforces Adopt GenAI 40% Faster

POLL – NEXT WEEKS TOPIC

Next week, Transitioning to Strategic Advisor: Successfully moving from service provider to strategic advisor requires a deliberate shift in mindset, business model, and client relationship management.

COMMUNITY CALENDAR

Get Off Your Couch

Your laptop works anywhere, so why stay home? 

This week: holiday parties in El Paso and Boise (ugly sweaters mandatory), mountain hikes near Greenville, bowling in Hendersonville, food bank volunteering, coworking in DC, and festive bar-hopping across the South. 

Pick one. Show up. Actually meet humans.

Check out the Community Calendar 🗓️ for the details!

RESOURCES

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🧰 Creator’s Toolbox : Where creatives get their news. Free tools, news, and resources in your inbox

📶 Content to Commas : This newsletter delivers weekly playbooks for creatorpreneurs who think like CEOs.