Hello, distracted overachievers,

Let’s talk about that thing we all pretend we’re good at.

Switching between Slack, email, a doc, and a “quick scroll” isn’t productivity. It’s just your brain doing sprints with no finish line.

Meanwhile, the people quietly pulling ahead?
They’re not doing more. They’re doing less… with way more focus.

Because when you strip away the noise, the pings, the constant need to respond, you stop reacting and start actually thinking.

And thinking deeply for a few hours a day?
That’s the real competitive advantage.

This week, we’re talking about how to reclaim your focus and why it might be the one skill that makes you impossible to ignore.

Let’s get into it.

— Ric & Shellie

P.S. Know someone who wears multitasking like a badge of honor? Send this before they open their 47th tab. Your unique referral link 🙌🏼

By Will Samson 

You're busy all day. But when did you last think deeply? 

Our culture rewards responsiveness over depth, and that's exactly the trap keeping you reactive. 

Will Samson discovered that focus isn't a personality trait, it's a practice. And the entry point isn't a productivity system. It's something far simpler, and far more powerful, that starts entirely in your own mind.

👉 Capture Will's 5-Step Focus Practice Before Your Next Deep Work Block

♦️ Microshifting is the Remote Era’s Competitive Advantage

♦️ 5 Ways for Freelancers to Reclaim Their Focus with Deep Work

♦️ Remote employees are 22% more focused than office employees

By Rachel Thompson

Right now, billion-dollar industries are quietly carving up your attention for breakfast. 

Every ping, algorithm, and unread notification is a vote against your best work. 

Rachel argues that single-tasking isn't just a productivity hack, it's a life design decision. And she's got a surprisingly blunt framework for taking back control that starts with one uncomfortable question most of us keep dodging.

Abandon the Distraction Ship Before It Sinks Your Focus 👉

🌶️ 3 Ways Remote Work Exposes People-Pleasing Habits. Psychological research reveals why some remote workers struggle to log off.

🌶️ I asked AI to rebuild my workday around the '4-hour rule', then everything changed. Instead of working longer, I optimized my best hours.

🌶️ Company demands return-to-office for 'team-bonding' but only for the employee to flip the policy against them. The team, despite working from home, often met for drinks or games a couple of times a month.

Next week: The State of Flexibility - "Remote work" is shedding its pandemic skin. The future belongs to flexible work, a bigger, bolder idea around fuller work autonomy.

Coworking at art galleries, trivia nights, spring flings, and happy hours. 

From El Paso to Vancouver, your remote crew is showing up IRL this week. 

Fifteen events. Zero excuses. The only thing worse than missing out is explaining why you stayed home alone again.

Find Your People. Pick Your Event. Show Up. 👉

🧑🏻 Nomad Creator : Helping solitary solopreneurs & operators grow their audiences and scale profits building self-funded online business systems.

🏆 The Thoughtful Executive : Helping executives and marketers build influence at scale.

😎 Thriving Freelance: Gigs & Growth : Hundreds of job opportunities sent directly to your inbox each week, plus timely resources to support you as you grow and evolve.